New Update: Croatia Crowned Best European Country to Visit in 2025 at ITB Berlin

Wednesday, March 5, 2025

Croatia has officially been recognized as the Best European Country to Visit in 2025, a prestigious title awarded by European Best Destinations (EBD) at ITB Berlin 2025, the world’s leading travel trade fair.

This milestone further cements Croatia’s reputation as one of Europe’s premier travel destinations, blending stunning coastlines, cultural heritage, and sustainable tourism initiatives.

At the Croatian pavilion in Berlin, the award was presented by EBD representative Maximilien Lejeune, in the presence of the Croatian National Tourist Board (CNTB), led by Minister of Tourism and Sports Tonči Glavina, CNTB Director Kristjan Staničić, Frankfurt Representative Office Director Romeo Draghicchio, and Munich Representative Office Director Nera Miličić.

ITB Berlin 2025: Strengthening Croatia’s Global Travel Influence

As one of the most influential travel exhibitions in the world, ITB Berlin 2025 serves as a platform for tourism boards, travel agencies, airlines, hospitality brands, and cruise lines to showcase their latest offerings.

Croatia’s presence this year is particularly significant due to its growing popularity among German travelers, its commitment to sustainable tourism, and its strategic development initiatives.

At ITB Berlin, Croatia is promoting itself as a year-round destination, offering luxury travel experiences, off-season tourism, and diverse travel products that appeal to global travelers, particularly from Germany, Austria, and Switzerland.

Why Croatia Was Awarded Best European Country to Visit in 2025

Croatia’s stunning natural beauty, historical landmarks, Mediterranean cuisine, and commitment to sustainable tourism make it a top choice for travelers worldwide.

The EBD recognition is based on a global vote of over 1 million travelers, positioning Croatia as the most desirable European destination for 2025.

The country’s expansion in sustainable travel initiatives, improved infrastructure, and strong tourism performance contributed to this accolade.

Key factors that led to Croatia’s selection:

• Sustainable Tourism Leadership – Investments in eco-friendly initiatives and local community-driven tourism projects.
• World-Class Coastal Destinations – Cities like Dubrovnik, Split, and Rovinj attract millions of tourists annually.
• Growing Popularity in the German Market – Germany remains Croatia’s largest source of international visitors.
• Diverse Travel Experiences – From luxury yacht tourism to adventure travel in Plitvice Lakes and Istria’s wine regions.
• Record-Breaking Tourist Arrivals – Over 22 million German overnights in 2024, with forecasts for continued growth in 2025.

German Travel Market: Croatia’s Most Important Tourism Source

Germany has long been Croatia’s most significant inbound travel market, accounting for over 20% of all tourist overnights annually.

According to ReiseAnalyse 2024, German travelers are expected to increase their international travel spending in 2025, with Croatia positioned as a top destination for both peak and off-season visits.

Croatian tourism leaders, including Tonči Glavina and Kristjan Staničić, held strategic meetings at ITB Berlin with key partners such as DRV (German Association of Travel Agencies), ADAC, Eurowings, TUI, Jet2, Novasol, and Alltours to strengthen collaborations and ensure increased visitor numbers from Germany.

Sustainable Tourism at the Core of Croatia’s Future Strategy

Croatia’s rise as a leading European travel destination is heavily tied to its focus on sustainable tourism development.

At ITB Berlin 2025, the Croatian delegation emphasized:

• Carbon-neutral tourism initiatives
• Eco-conscious accommodations & travel programs
• Off-season travel promotions to extend tourism beyond peak summer months
• Preservation of UNESCO heritage sites, including Dubrovnik’s Old Town and Plitvice Lakes National Park
• This sustainable approach has enhanced Croatia’s appeal to international tourists, particularly those
• from Western Europe and the United States, looking for authentic, eco-friendly travel experiences.

Croatia’s Top Destinations for 2025
With the EBD award and increased international visibility, Croatia’s most visited destinations are expected to see record-breaking arrivals in 2025.

Top travel destinations in Croatia:

Dubrovnik – UNESCO-listed historic city with breathtaking Adriatic views.
Split – Home to Diocletian’s Palace and a thriving nightlife scene.
Rovinj – A charming coastal town famous for its Venetian architecture.
Zadar – Known for its sea organ and vibrant cultural scene.
Plitvice Lakes – One of Europe’s most famous national parks.
Istria – A paradise for food lovers, renowned for truffle hunting and wine tourism.

What This Means for Croatia’s Tourism Future

The Best European Country to Visit 2025 title is not just an award but a testament to Croatia’s evolving tourism landscape. As the country expands its global reach, improves tourism infrastructure, and strengthens sustainability efforts, it is set to become an even more attractive travel destination in the coming years.

With record-breaking German arrivals, a strong presence at ITB Berlin, and a commitment to quality tourism experiences, Croatia is poised for an exceptional year in 2025, reinforcing its position as a leader in European travel.

Conclusion: Croatia’s Unstoppable Rise as a Premier European Travel Destination

Croatia’s recognition as the Best European Country to Visit in 2025 is a milestone moment, further positioning it as a top-tier global travel destination.

The EBD award, coupled with its strong presence at ITB Berlin, ensures continued tourism growth, strengthened German market interest, and a sustainable future for Croatian travel.

As Croatia continues to innovate in luxury, adventure, and eco-friendly travel, 2025 is set to be one of its most successful tourism years yet.